aploai

Terms of Service

Effective: 2026-06-11 · Last updated: 2026-06-11

1. Agreement

These Terms of Service ("Terms") govern your use of the products and services provided by Aploai Ltd (אפלו איי.אי בע"מ), an Israeli company registered under ח.פ. 517348058 with registered office at HaHashmonaim St 103, Tel Aviv-Yafo 6713319, Israel ("aploai", "we", "us", or "our"). By accessing or using the Service, you ("Customer", "you") agree to these Terms.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

If you do not agree to these Terms, do not use the Service.

2. Definitions

  • Service - aploai's customer-support platform, including the dashboard, APIs, widget, and messaging channels (WhatsApp, Telegram, web chat).
  • End-User - a person who communicates with you through a messaging channel connected to the Service.
  • Customer Data - data you provide or that is processed on your behalf by the Service, including messages, contacts, opt-in records, and configurations.
  • Documentation - the technical and user documentation that aploai makes available to Customers.
  • Meta - Meta Platforms, Inc., operator of the WhatsApp Business Platform.
  • WhatsApp Business Policy - Meta's policy governing use of the WhatsApp Business Platform, available at whatsapp.com/legal/business-policy.

3. Account registration

You must provide accurate, current, and complete information during registration and keep it up to date. You are responsible for safeguarding account credentials and for all activity that occurs under your account.

4. Subscription, fees, and billing

4.1 Subscription. The Service is provided on a subscription basis as described on app.aploai.com/pricing or as set out in an Order Form.

4.2 Fees. You agree to pay all fees for your subscription plan plus any per-message or per-conversation messaging fees passed through from Meta. Messaging fees are determined by Meta's pricing schedule and apply per message template category (utility, marketing, authentication) and per destination country.

4.3 Taxes. Fees are exclusive of VAT and other taxes. You are responsible for applicable taxes in your jurisdiction.

4.4 Auto-renewal. Subscriptions renew automatically for successive periods unless cancelled at least 30 days before the end of the current term.

4.5 Late payment. We may suspend or terminate the Service if fees are 30 days overdue.

5. Acceptable use

You must not, and must not permit any User to:

  • Use the Service in violation of any applicable law, including applicable data-protection and anti-spam laws (such as CAN-SPAM, TCPA, and the Israeli Communications Law).
  • Send any message that is misleading, fraudulent, threatening, harassing, obscene, or that promotes illegal goods or services.
  • Send marketing messages to End-Users who have not provided prior verifiable opt-in as required by the WhatsApp Business Policy.
  • Attempt to reverse-engineer, decompile, or circumvent the Service's technical protections.
  • Use the Service to build a competing product.
  • Upload content that infringes intellectual-property rights or privacy of any third party.
  • Bypass the Service's rate limits or abuse error-handling behavior.
  • Use the Service for mass unsolicited messaging, "cold" outreach to phone numbers scraped from third-party sources, or otherwise spam End-Users.

6. WhatsApp Business Platform obligations

6.1 Compliance with Meta policies. Your use of the WhatsApp Business Platform through the Service is subject to Meta's WhatsApp Business Terms of Service, WhatsApp Business Policy, and WhatsApp Commerce Policy. You are responsible for complying with these policies at all times.

6.2 Opt-in. You represent and warrant that, before sending any message classified as a marketing-category template to an End-User, you have obtained verifiable prior opt-in from that End-User in accordance with applicable law and Meta's opt-in requirements. You must be able to demonstrate the source and timestamp of opt-in on request. aploai logs opt-in events you record and will make logs available to you as needed.

6.3 Opt-out. You must honor opt-out requests from End-Users promptly. The Service automatically detects common opt-out keywords (e.g. "STOP", "UNSUBSCRIBE", "עצור") and records them. You must not send further marketing-category messages to any End-User who has opted out.

6.4 Template categorization. When creating message templates, you must categorize each template truthfully (utility, marketing, or authentication) and must not send marketing content through a utility- or authentication-categorized template. Meta may re-categorize or reject templates that violate this rule; you remain responsible for compliance.

6.5 Quality rating. Your WhatsApp phone number has a quality rating maintained by Meta (green, yellow, red). Sustained low quality may lead to messaging limits, rate reductions, or number bans imposed by Meta. You acknowledge that aploai does not control Meta's quality evaluation.

6.6 Number registration. When you connect a phone number to the Service, we register it on Meta's Cloud API on your behalf and store a two-step verification PIN. You acknowledge that loss of this PIN may require you to reset the number's two-step verification via WhatsApp Manager.

6.7 Display name. Your WhatsApp display name is reviewed and approved by Meta, not by aploai. Meta's display-name policy applies.

7. Customer data and privacy

7.1 Ownership. You retain ownership of Customer Data.

7.2 License to aploai. You grant aploai a worldwide, non-exclusive, royalty-free license to host, process, transmit, and display Customer Data solely to provide the Service to you.

7.3 Data Processing Agreement. If your use of the Service requires a data processing agreement under applicable data-protection law, a Data Processing Agreement is available upon request from privacy@aploai.com and, once executed by both parties, is incorporated into these Terms by reference.

7.4 Privacy Policy. Our Privacy Policy at app.aploai.com/privacy describes how we collect, use, and protect personal data.

7.5 AI processing. The Service uses large-language-model subprocessors to generate responses and suggestions. You acknowledge that AI outputs may be inaccurate and that you are responsible for reviewing AI-generated content before it is sent to End-Users where required by your workflow.

7.6 Breach notification. aploai will notify you without undue delay, and in any event within seventy-two (72) hours after becoming aware, of any Personal Data Breach affecting Customer Data, in accordance with applicable law.

8. Intellectual property

aploai retains all right, title, and interest in the Service, including all software, documentation, trademarks, and derivative works. Nothing in these Terms transfers any intellectual-property rights to you except the limited right to use the Service during your subscription term.

9. Confidentiality

Each party agrees to keep the other party's non-public information confidential and to use it only to perform these Terms. Confidentiality obligations survive termination for 5 years.

10. Warranties and disclaimers

10.1 Our warranty. We warrant that we will provide the Service with reasonable skill and care.

10.2 Disclaimer. EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ALL MESSAGES WILL BE DELIVERED.

10.3 Third-party platforms. We do not control Meta, and we make no warranty as to the availability, performance, or policies of the WhatsApp Business Platform.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY'S AGGREGATE LIABILITY UNDER THESE TERMS WILL EXCEED THE FEES PAID BY YOU TO APLOAI IN THE 12 MONTHS PRECEDING THE CLAIM. NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS OR LOST DATA, EVEN IF ADVISED OF THE POSSIBILITY. THIS LIMITATION DOES NOT APPLY TO (A) A PARTY'S INDEMNIFICATION OBLIGATIONS, (B) BREACH OF CONFIDENTIALITY, (C) LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW, OR (D) LIABILITY ARISING FROM A PARTY'S BREACH OF DATA-PROTECTION OBLIGATIONS UNDER APPLICABLE LAW OR THE DATA PROCESSING AGREEMENT, WHICH IS INSTEAD SUBJECT TO A SEPARATE SUPER-CAP OF TWO TIMES THE FEES PAID OR PAYABLE BY CUSTOMER IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

12. Indemnification

12.1 By you. You will defend and indemnify aploai against any third-party claim arising from (a) your Customer Data, (b) your violation of these Terms or the WhatsApp Business Policy, or (c) messages you send through the Service.

12.2 By aploai. We will defend and indemnify you against any third-party claim that the Service, as provided and used in compliance with these Terms, infringes a valid intellectual-property right, subject to usual carve-outs (modifications, combinations with third-party software, etc.).

13. Suspension and termination

13.1 By you. You may terminate your subscription in accordance with Section 4.4.

13.2 By us. We may suspend or terminate the Service immediately if (a) you materially breach these Terms, (b) we are required to do so by Meta or by law, (c) your use risks damage to the Service or to other customers, or (d) your account is inactive for 12 months.

13.3 Effect. On termination, your right to use the Service ends. Within 30 days of termination, aploai will delete Customer Data retained for live service operation, subject to the retention periods described in the Privacy Policy and any legal holds. Aggregated or anonymized analytics may persist as described in the Privacy Policy. You may request an export of Customer Data before termination takes effect.

14. Governing law and disputes

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-laws principles. The courts of Tel Aviv–Jaffa have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court to protect intellectual property or confidential information.

15. Miscellaneous

15.1 Changes. We may update these Terms. Material changes will be notified at least 30 days in advance. Continued use after the effective date constitutes acceptance.

15.2 Assignment. You may not assign these Terms without our consent. We may assign to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets.

15.3 Notices. Notices to aploai: legal@aploai.com. Notices to you: the email on file for your account.

15.4 Entire agreement. These Terms, together with the Privacy Policy, DPA, and any Order Form, are the entire agreement between the parties and supersede all prior agreements.

15.5 Severability. If any provision is unenforceable, the remainder survives.

15.6 No waiver. Failure to enforce a provision is not a waiver.

15.7 Force majeure. Neither party is liable for failure due to events beyond its reasonable control.

15.8 Export control and sanctions. You represent and warrant that (i) you are not located in, and will not access or use the Service from, any country subject to comprehensive U.S. or Israeli government trade sanctions (including, as of publication, Cuba, Iran, North Korea, Syria, and the Crimea, Donetsk, Luhansk, and Kherson regions of Ukraine); and (ii) you are not on any applicable sanctions list. You will not export, re-export, or transfer the Service to any prohibited party or jurisdiction.

15.9 Survival. Any provision that by its nature should survive termination - including Sections 7 (Customer Data), 8 (Intellectual Property), 9 (Confidentiality), 10.2 (Disclaimer), 11 (Limitation of Liability), 12 (Indemnification), 14 (Governing Law), and this Section - survives termination of these Terms.