Start with the right event
Connect a checkout event to an identified store customer. Anonymous carts, add-to-cart activity and identified checkouts are different; availability depends on integration events and permissions.
APLOAI / CHECKOUT RECOVERY
Abandoned checkout recovery for Shopify
Help customers return to checkout with a relevant reminder and a way to ask questions. Configure recovery around available store events and identified customers, with timing, channel selection and purchase stop conditions.
Your store. Your channels. One connected workflow.
- Shopify
A reminder grounded in store activity
Offer a useful return path
Use a valid checkout link and a clear message. Start without a discount and offer help with products, shipping or completing the order.
Check whether a reminder is still needed
Include a purchase check before the reminder and later messages. Confirm order data is current and each path stops when its configured conditions are met.
Build a recovery flow you can test
- ShopifyAvailable checkout data
- AploaiConditions, timing and permissions
- WhatsAppA relevant customer message
Illustrative workflow. Sending requires an active connection, consent and the required permissions.
Check the connection
Verify store permissions for required events and customer data, and that the checkout link belongs to the recipient.
Configure a flow
Choose a suitable automation-library draft and configure delays and purchase conditions. A template is an editable starting point, not an active flow.
Prepare the channel
Use email with an active sender or an approved WhatsApp template, according to recipient eligibility. Validate variables and links.
Test both outcomes
Test a customer who has not purchased and one who purchases during the wait. Activate only after verifying sends and stops in your store configuration.
Before activating store recovery
- An active Shopify connection, suitable permissions and identified customers.
- Available, current checkout and order events with a valid recovery link.
- An active email sender or a suitable WhatsApp connection and template.
- Channel consent and eligibility, stop conditions and a tested flow.
Measure orders alongside sending costs
Start with eligible recipients, sends and failures. Define an order-attribution window before comparing results and account for cancellations and refunds. Attributed revenue is not necessarily incremental revenue. Consider a comparison group when your activity volume allows meaningful measurement.
Review plans and costsBefore you start
Can every abandoned cart be recovered?
No. Messaging requires an identified customer, suitable contact details, channel eligibility and available checkout data. Anonymous add-to-cart activity does not guarantee a reachable recipient.
Should I start with email or WhatsApp?
Choose a channel with ready eligibility, data and connection. Email needs an active sender; WhatsApp also needs a suitable connection and template. Check costs and responses in a defined audience before expanding.
Do reminders stop after a purchase?
Configure and test purchase conditions in the flow. Stopping depends on the order reaching the system and matching the right customer. Test purchases during the wait and before later reminders.
Do I have to offer a coupon?
No. You can start with a checkout link and an offer to help. Coupons need configuration, permissions and validity checks; they are not a default for every flow.
From planning to store setup
WhatsApp checkout recovery guide
Message, recipient and pre-launch planning. Hebrew guide.
Read the guideEcommerce automation flows
Choose a trigger, delay and stop conditions. Hebrew guide.
Read the guideShopify email templates
Drafts and preparation for email. Hebrew guide.
Read the guideLet’s check the fit for your store
Review your connection, available data and channels, then choose a first workflow to configure and test.